Resources
News, insights and updates from the team
What do web designers actually do? A plain-English guide for UK small businesses
What does a web designer actually do — and how can you tell a good one from a bad one? This plain-English guide breaks down the evidence-based decisions behind every page of your website, from homepage layout to Core Web Vitals.
Web design for small business: the complete guide for UK SMEs
Small business web design is often oversold on trends and undersold on fundamentals. This guide breaks down what actually drives customer action: responsive layouts, Core Web Vitals, WCAG accessibility, and cost discipline—with practical checklists for WordPress, Shopify, and site evaluations.
Accessible Web Design: A Practical Guide for WordPress and Shopify Sites
Approximately 350 million people have colour-vision deficiency. Missing focus indicators and ARIA attributes are among the most common accessibility failures on WordPress and Shopify sites. Learn the code-level practices that win both search and user trust.
How to choose a Shopify agency: what UK businesses should ask before hiring
Hiring the right Shopify agency can transform your e-commerce store — but choosing the wrong one can be costly. Discover the key questions to ask, red flags to watch, and how to evaluate a Shopify expert’s credentials.
How to optimise contact and checkout forms to stop losing customers
Average e-commerce checkout forms have 23.48 fields; successful ones have 12–14. Learn how to cut clutter, reduce errors, and guide users to completion — backed by GOV.UK, W3C, and NNGroup guidance.
Sustainable Web Design: An Honest 2026 Guide for UK Small Businesses
Sustainable web design in 2026 is driven by performance, B2B procurement pressure, and verified green hosting—not consumer green premiums. This guide breaks down the commercial case for UK SMEs.
Product description writing that actually sells: a practical framework for Shopify stores
A five-part structural framework for writing Shopify product descriptions that inform, reassure, differentiate, and rank — backed by Baymard and NNGroup research, with practical Shopify setup guidance.
Website Accessibility: A UK Small-Business Guide to WCAG 2.2
Nearly 95% of websites fail basic accessibility checks — and UK law says that matters. This guide covers what WCAG 2.2 requires, what the Equality Act means for your business, and the six fixable errors behind 96% of failures, with practical steps for WordPress and Shopify owners.
Website loading time: what's good, why it matters, and how to fix yours
What counts as a good website loading time — and what to do when yours falls short. We break down the three Core Web Vitals metrics, explain why they matter commercially, and share platform-specific fixes for WordPress and Shopify.
50+ Conversion Rate Optimisation Statistics for 2026
Dated, sourced, and evidence-graded CRO statistics for 2026 — covering DTC benchmarks, the mobile-desktop gap, cart abandonment, AI shopping agents, and the conversion levers with the strongest evidence.
The UK SME Guide to Conversion Rate Optimisation (2025–2026)
A British, evidence-backed guide to conversion rate optimisation for UK SMEs — covering real benchmarks, testing realities, the mobile gap, and what the DMCCA means for your checkout. No hype, no dark patterns.
Ecommerce Checkout Optimization: A Mobile-First Playbook for UK DTC Brands
Seven evidence-graded checkout levers for UK DTC brands on Shopify — ranked by effect size, from guest checkout defaults to trust badges. A practical, mobile-first playbook with real numbers and no waffle.