SEO
Get found by the right people — and turn them into customers
Tailored SEO services that evolve with your business, grounded in real metrics and guided by your goals to drive sustainable growth.
Audits from £500 · Ongoing SEO from £750/month
Key features
- Tailored SEO Assessment
We kick off our partnership by evaluating your current online presence, target audience, and specific goals for SEO. Using tools like Google Analytics, we identify your site's strengths and areas for improvement.
- Custom Strategy Formation
We translate our findings from the assessment into a tailored SEO strategy. Whether it's on-page optimization or content creation, each tactic is chosen to support your unique business objectives.
- Tactical Implementation
Execution is everything. From meta tags to quality backlinks, we implement your custom SEO strategy in a way that's both search engine- and user-friendly.
Pricing
SEO Audit
From £500 (one-off)
A comprehensive technical and content audit of your website with a prioritised action plan. Perfect as a standalone health check or as the starting point for ongoing work.
Ongoing SEO
From £750/month
Monthly strategy, technical optimisation, and performance reporting. We continuously improve your search visibility with transparent, data-driven work you can track.
SEO + Content
From £1,250/month
Everything in Ongoing SEO, plus regular content creation — blog posts, landing pages, and resources designed to attract and convert your ideal audience.
Not sure which option fits? Book a free SEO review and we'll recommend the right approach for your business.
How we approach SEO
Audit & benchmark
We start by understanding where you are. A thorough technical audit, content review, and competitor analysis gives us a clear baseline — and shows exactly where the opportunities are.
Strategy & roadmap
Based on the audit findings, we build a prioritised roadmap. No black-box tactics — you'll see exactly what we're doing, why it matters, and what results to expect at each stage.
Execute & optimise
We get to work — technical fixes, content creation, on-page improvements, and link building. Everything is ethical, white-hat, and built for long-term results, not quick wins that backfire.
Why our SEO is different
Transparent reporting
You'll always know what we're doing and why. No smoke and mirrors — just clear, honest updates on performance and progress. We share everything, including the things that aren't working yet.
Ethical, white-hat methods
We don't buy links, stuff keywords, or use tricks that risk your reputation. Everything we do follows Google's guidelines and is built to deliver sustainable, long-term growth.
Content-led strategy
Great SEO starts with great content. We help you create genuinely useful resources that your audience is searching for — content that earns authority naturally and drives qualified traffic.
Common questions
Can you help with content as well as technical SEO?
Yes. Our SEO + Content package includes regular content creation — blog posts, landing pages, and resources designed around the search terms your audience is actually using. Great SEO and great content go hand in hand.
Can you help with SEO as well as web design?
Every website includes on-page SEO foundations. We also offer dedicated SEO services for businesses investing in long-term organic growth.
Do you design Shopify websites as well as WordPress?
Yes. While WordPress is our primary platform, we also design and build Shopify stores for businesses focused on e-commerce. We'll recommend the right platform based on your specific needs.
Do you guarantee first-page rankings?
No — and you should be wary of anyone who does. Search rankings depend on many factors outside any agency's control. What we do guarantee is ethical, evidence-based work, transparent reporting, and a genuine focus on driving qualified traffic that converts.
Do you offer ongoing support after launch?
Yes. Our Digital Growth Support and hosting & maintenance plans provide ongoing help with updates, improvements and questions.
How long before I see results from SEO?
SEO is a long-term investment, not an overnight fix. Most clients see measurable improvements in organic traffic and rankings within 3–6 months, with momentum building over time. We set realistic expectations from day one and report on progress monthly.
What does your SEO reporting include?
Monthly reports covering keyword rankings, organic traffic, technical health, and actions taken. Everything is in plain English with clear context — not just raw data. We also include recommendations for the month ahead so you always know what's coming next.
What makes Lightly Salted different from other web designers?
Every website is bespoke (no templates or page builders), we're genuinely sustainable (1% for the Planet members, 50 trees planted and 1 tonne CO₂ offset per project, 100% renewable-energy hosting), and you work directly with the founders.
Will my website be mobile-friendly?
Every website we build is mobile-first and fully responsive. With over 60% of web traffic coming from mobile devices, this isn't optional — it's fundamental to how we design. We design for smartphones first and scale up to desktop, ensuring the experience is excellent on every device.
Ready to grow your business online?
Let's build a website that works as hard as you do.
Mon–Fri, 9am–5pm
— or —
Free 30‑minute consultation
24-hour response guarantee
We'll get back to you within one business day, every time.
No hard sell, ever
Just an honest conversation about whether we're the right fit.
Talk to the people who'll do the work
No account managers or middlemen. Meet your actual team.